Epice Flagship Store in Paris
Palais Royal

N°6 - ÉPICE Paris

A serene haven, 

28 Galerie de Montpensier

Epice opened its Parisian flagship store in the prestigious Palais Royal Garden, a trendy location to enjoy leisurely strolls away from the noise of the city. Under the historic arcades, the Valois and Montpensier galleries house some of Paris’ most exclusive shops, breathing life to a quiet area well-known for an ultimate shopping experience or a casual coffee break.
Inaugurated on October 2, 2010, the Epice flagship conveys a lifestyle reflective of our brand. The light-filled and open-plan layout is sustainably furnished with exquisite custom built wood furniture. In this crisp, clean, retail space designed to bring a sense of comfort, the attention to detail is mesmerizing. The stylish shawls and bags create whimsical, colorful spots contrasting with a monochromatic background consisting of gray, white and wood. The neat store display arranged by colors and patterns is changed several times a week to fit the current season or the local daily forecast, explains Zora, who has carte blanche to showcase the collections.

A workshop atmosphere in the Palais Royal Garden

Behind two large drapers tables custom-made by Parisian cabinetmaker Patrick Maurel, the stoles are stored in sixty gray cardboard boxes. Those are lined-up on a large, elegant, and practical furniture designed by the architect of the project, Philippe Duprat. He had envisioned a sturdy yet airy wooden structure, reminiscent of an aviary, to bring depth and transparency to the framework. The boxes were custom-made by a Danish craftsman. They do not fill their compartment entirely and were specifically designed to let the light pass around them and let the furniture breathe. The patinated wooden structure was designed by the architect and custom-built by Mr. Maurel.
The look-book featuring the latest collection rests on a wooden reading desk handcrafted by the same local cabinetmaker. Colored pencils and paper are available to jot down the stoles’ references you wish to try on. Long-term and new customers come to browse exclusive colors, soft natural fibers, and unique designs. The place conveys a sense of Luxe, Calme et Volupté 1 .

Gerard Blaise, designer

To mark the opening of the Parisian flagship, our friend GĂ©rard Blaise had created a silk crepe square. His design depicting the arcades and the wrought iron railings, captured the magnificent sunlight of the Palais Royal; available in many colors, it was a glamorous snapshot of our storefront. He will remain in our hearts forever. 

Scandinavian Heritage

With a friendly atmosphere and plenty of natural daylight, the store is a glimpse of Scandinavian charm. The architect sought to deliver a functional and authentic space, conceived as a workplace prioritizing the essential. It was meant to be serene, not intimidating, naturally blending with the peaceful Palais-Royal Garden. Nothing about the interior design was left to chance. In the pure Nordic style, long wooden peg rails optimize the space and allows a smooth flow of traffic in a decluttered room. Shawls and small removable ladders holding long unfolded stoles hung on the peg racks. The straight wooden staircase leads to a storage room and the space beneath the staircase provides a storage solution where our grey boxes can blend gracefully into the background.

A style and popular expression

Le terme Design Scandinave s’est gĂ©nĂ©ralisĂ© lors de l’exposition Design in Scandinavia en tournĂ©e aux USA et Canada de 1954 Ă  1957. Sur une idĂ©e du magazine amĂ©ricain House Beautiful ce salon itinĂ©rant invitait Ă  dĂ©couvrir un nouvel art de vivre portĂ© par un design Ă©lĂ©gant, simple et fonctionnel reprĂ©sentĂ© par 700 objets venus des 4 pays nordiques, la Suède, le Danemark, la Norvège et la Finlande. Cette approche minimaliste et pragmatique de la dĂ©coration intĂ©rieure mettait en avant une recherche d’équilibre parfait entre la fonction, la forme et l’esthĂ©tisme des objets du quotidien, magnifiĂ©s par des savoir-faire traditionnels. 

A Copenhague, la première Cabinetmakers’ Guild Exhibition organisĂ©e en 1927 assure la promotion d’une corporation d’ébĂ©nistes plutĂ´t traditionnelle. Pour relancer la crĂ©ativitĂ© des formes et moderniser leur profession, quelques maitres Ă©bĂ©nistes proposent de collaborer avec les Ă©tudiants de l’architecte Kaare Klint, pionner du design danois. Ils organisent un concours dans le cadre de leur exposition, incitant architectes et designers Ă  dĂ©velopper de nouvelles idĂ©es adaptĂ©es au travail d’ébĂ©nisterie. Ils posent ainsi les bases historiques d’une symbiose entre le design et l’artisanat, un partenariat qui annonce l’âge d’or du design danois. De nombreux designers ont reçu une formation d’ébĂ©niste et forgĂ© de longues collaborations avec un atelier d’ébĂ©nisterie pour la mise en Ĺ“uvre de leurs pièces magistrales : Kaare Klint et Rudolph Rasmussen (Safari Chair) Hans Wegner et Johannes Hansen (Round Chair) Finn Juhl et Niels Vodder (Chieftain Chair).
GĂ©rard Blaise, dessin des arcades du palais Royal